Reuse always comes with a story. We leverage it for action.

Second Story specializes in grounding projects in context — history, place, people, local priorities — to connect the right dots to move reuse from goal to reality.

Collage showing a home under construction, a historic house, a modern industrial building, and construction workers connected by a dotted path on graph paper
Collage showing a home under construction, a historic house, a modern industrial building, and construction workers connected by a dotted path on graph paper

Services

Stacks of reclaimed wooden boards and lumber marked with handwritten measurements

STRATEGIC COMMUNICATIONS

You’re doing the work, but not enough people know about it.

We find the most compelling parts of your reuse work and get them in front of the audiences who need to hear it. Retainer options available.

✸ Positioning and value proposition
✸ Narrative and messaging strategy
✸ Editorial and thought leadership
✸ Case studies and impact reporting
✸ LinkedIn ghostwriting

Construction workers in hard hats and high-visibility vests repair a partially demolished wooden building using ladders.

PROGRAM AND POLICY CONSULTING

You know reuse is possible, but you need the tools to prove it.

We help cities and organizations design, launch, and strengthen circular economy programs that fit their local realities and meet their specific goals.

✸ Pilot program design
✸ Stakeholder engagement
✸ Ecosystem mapping
✸ Policy and precedent research
✸ Workforce program design

Ornate red brick building facade with rows of dark-framed rectangular and arched windows

DESIGN AND DEVELOPMENT CONSULTING

You want reuse to be integrated into your project, not sitting on a wishlist.

Each year we partner with a select number of design and development teams to make reuse a core part of a project, from documenting materials to finding them their next home.

✸ Material documentation
✸ Property research and location storytelling
✸ Technical assistance
✸ Material matching
✸ Market development

Large conference gathering in an ornate historic atrium with neoclassical columns, balconies, and attendees seated at round tables

SPEAKING AND WORKSHOPS

Your stakeholders are curious, but they need a reason to say yes.

Stephanie gives talks and leads workshops that give reuse a local shape. She helps groups speak each other’s language, build capacity, and turn “someday” into “let’s do it.”

✸ Keynotes
✸ Panels and special events
✸ Custom workshops
✸ Lectures and curriculum development
✸ Creative experiences and activations

Office Hours

Have questions but not ready for a full engagement? Book a paid 60-minute session for you or your team. Sessions can cover everything from project-level reuse guidance to program design to how to share your reuse work with the world. Fee credited towards a future engagement if we work together.

We meet you where you are.

Every project is different and we take pride in curating every deliverable to each unique client, their location, and their story. Submit an inquiry to get started.